Visitors that are directed from ads have been shown to have a much lower bounce rate than all other visitors with only 21.22% falling well below the optimal range. However, only 2% of visitors are coming from ad clicks. I believe increasing the number of ads and having a variety of ad types will increase site traffic while also lowering the overall bounce rate of the site. Ads should also be mainly targeting males aged 18-24 as they make up a majority of visitors. Males make up 63.8% of users and 36.39% are age 18-24.
