The main/header menu should have a link to locations and a contact page. Many of the top searches in site are for campus locations meaning they are not easily accessible from the homepage. New students will likely be looking for an email address or phone number when they have questions. Adding a contact option to the top of the site rather than in the footer may make new users stay on the site longer. 82.2% are new users and they makeup 85.35% of the bounce rate. 72.86% of new users spend less than 10 seconds on the site and 65.39% do not return to the site. changes made in the header menu will be the most impactful and easy to spot.
