I believe that optimizing the site for mobile users is becoming more important recently. The number of visitors using mobile devices to access NWTC.edu is up 22.3%. Mobile site views make up 17.3% of visits. Mobile users also have a lower bounce rate of of 38.49% compared to 69.25 for desktop users. The time spent on the site for mobile users is almost double that of desktop.
Some ways to improve the mobile experience are to condense the links on the homepage ‘Explore’ and ‘Degrees, Classes, and Training’ menus to limit amount of scrolling needed. The background images and slideshows on these menus should also be swapped for an image that is wide and short to properly fill the space and show the full image. Additionally, replacing the slideshow with a still image will increase loading speed on the homepage.