Target Audience

The target audience for our site is those interested in digital media. We have a compelling showcase for students looking to work in graphic and digital arts, digital media, photography, and website development.

Our Message

We are showing students the potential they have while working with us towards their design careers. This showcase is not only for students to show their work in their fields, but also to inspire others to get out and create.

Our Goal

Our goal is to inspire students to keep creating and being artistic no matter their field. We hope to inspire students with this showcase and help them to live up to their potential as designers.

CTAs

CTAs throughout this site include the 'read more' links and contact form. In order to have visitors engage we hope they will read on in the fields they are interested in and to reach out through our contact form and start a conversation.

Summary

The design choices throughout the site for layout, colors, and typography were selected to make the site easy to navigate and also engage visitors. The layout is designed in a way that each page has a main area to display the contents in a pleasing and easy to read way. The sidebar offers additional links to show off past showcases as well as areas of study. The color pallet is a simple pallet of blues to not distract from the site's purpose while adding color. The typography chosen is a sans-serif with an easy to read format.